NOVAIREFounding Drop — 0001

The beginning
of NOVAIRE.

Genesis. Exodus. One origin.

Enter the Founding DropDiscover NOVAIRE
01 / Genesis

Where the
house begins.

Genesis is the first statement. A monochromatic study in weight, depth and proportion, read through shadow rather than contrast. Tonal embroidery, heavy fleece and quiet construction define pieces intended to become more personal with time.

Discover Genesis
Genesis hoodie in black with tonal NOVAIRE wordmark at back
Genesis — Pieces
Genesis hoodie in black with the NOVAIRE mark at chest

Genesis Hoodie

$45

Genesis — Black

Heavyweight cotton fleece, pigment dyed. Mark at chest, wordmark at back.

Genesis hat in black with tonal GENESIS embroidery

Genesis Hat

$35

Genesis — Black

100% cotton, unstructured six-panel. Adjustable strap, tonal embroidery.

Genesis is photographed in low light. Each piece is developed from a single tonal palette, allowing construction and proportion to carry the detail.

Genesis bottoms in black, wide-leg with tonal embroidery

Genesis Bottoms

$60

Genesis — Black

Brushed cotton fleece. Drawcord waist, wide leg, tonal embroidered detail.

02 / Exodus

A study
in restraint.

Exodus moves the house into light. Sculpted proportions, substantial fabrics and tonal detailing create pieces defined not by excess, but by precision — designed to exist quietly within a wardrobe and remain there for years.

Discover Exodus
Exodus campaign — full set in bone white, front viewExodus campaign — full set in bone white, rear view
Exodus — Pieces
Exodus top in bone white with tonal embroidery

Exodus Top

$45

Exodus — Bone

Heavyweight brushed cotton fleece. Tonal embroidery, dropped shoulder.

Exodus hat in bone white with raised tonal mark

Exodus Hat

$35

Exodus — Bone

100% cotton twill, unstructured six-panel. Adjustable strap, curved brim.

The same forms, released into light. Tone-on-tone throughout, so the eye reads seam, weight and drape before anything else.

Exodus bottoms in bone white, wide-leg with tonal embroidery

Exodus Bottoms

$60

Exodus — Bone

Brushed cotton fleece. Drawcord waist, wide leg, tonal embroidered detail.

NOVAIRE — Design Philosophy

Designed beyond
the season.

NOVAIRE approaches everyday objects through proportion, material and permanence. Clothing, objects and future formulations are developed under the same principle: remove what is unnecessary, refine what remains.

L'Eau Originelle — NOVAIRE glass hydration bottle, 355 mL
NOVAIRE Objects — Hydration

L’Eau
Originelle.

Glass, metal and proportion reduced to a singular reusable form. Etched mark, knurled cap, 355 mL. Daily functional hydration, held in an object made to last.

Arriving 2027$55
NOVAIRE / Energy

A new form
of energy.

Formulated with the same restraint that defines everything bearing the NOVAIRE name.

Coming 2029

Chronology
2026

Founding Drop — 0001

Genesis / Exodus

2027

L'Eau Originelle

NOVAIRE Objects

2029

Energy

Daily functional formulation

Journal